Skip to main content

The Story

Memento Mori is a limited-production winery that specializes in Cabernet Sauvignon from some of the most internationally acclaimed vineyard sites in Napa Valley. Memento Mori was founded in 2010 by three childhood friends, Adriel Lares, Hayes Drumwright, and Adam Craun, who have committed themselves to crafting sophisticated wines of tremendous balance, honesty and profundity.

The name, Memento Mori, is taken from an ancient Latin philosophy that reminds us of our mortality and the inevitability of death. Inspired by the serious health scares, family tragedy and times of trial they have experienced together throughout their friendship, Memento Mori is a shared mantra which the founders interpret as “Remember to Live.”

That ethos is palpable in every bottle.

Winemaker Sam Kaplan translates each vineyard site into balanced, terroir-driven wines that tell the story of Napa Valley. This winemaking philosophy culminates in Memento Mori’s flagship Napa Valley Cabernet.

Memento Mori wines seek to capture the essence of each of the famed vineyard sites from which they are sourced—Beckstoffer Dr. Crane Vineyard, Beckstoffer Las Piedras Vineyard, Vine Hill Ranch Vineyard, Weitz Vineyard, and Oakville Ranch Vineyard. As the founders see it, life is too short to not make the best wine possible from the best sites available.

Memento Mori Team

Our Team Memento Mori

Memento Mori is shaped by story—and just as the legendary vineyard sources come together to create a great wine, each member of the team brings a unique story to the Memento Mori family. Each person is extraordinary on their own, but together, what results is something greater than the sum of its parts.

Memento Mori Co-Founder Adriel Lares

Adriel Lares Proprietor and Co-Founder

Hayes Drumwright

Hayes Drumwright Proprietor and Co-Founder

Memento Mori Founder Adam Craun

Adam Craun Proprietor and Co-Founder

Sam Kaplan, Memento Mori Winemaker

Sam Kaplan Winemaker

Genevieve Echavarrie

Genevieve Echavarrie General Manager

Lauren Van Ness, Director of Sales and Hospitality

Lauren Van Ness Vice President of Client Relations

Travis Retherford, Client Relations Manager

Travis Retherford Director of Operations

Scott Gray

Scott Gray Private Client Manager


Amber Brandner Director of Hospitality

Ryan Hoffman - Memento Mori Sales

Ryan Hoffman Sales